Menu
MILK MEDIA
With One Ad Placement, Milk Media Influences In-Store purchases and Reinforces In-Home Consumption
Think of it as a mini Billboard, initially at point of purchase, then absorbed in-the-home as the milk container, with your ad, is in the refrigerator, on the counter, on the table, every day, multiple times per day.
Milk Media
With One Ad Placement, Milk Media Influences In-Store purchases and Reinforces In-Home Consumption
Think of it as a mini Billboard, initially at point of purchase, then absorbed in-the-home as the milk container, with your ad, is in the refrigerator, on the counter, on the table, every day, multiple times per day.
Milk Places YOUR Ad in the kitchen, at point of consumption
She picks it up in-store
Puts it in the refrigerator
On the kitchen table, counter
She puts you on her list
One Ad Placement
With One Ad Placement, Milk Media Delivers Frequency
- A gallon of Milk lives in the home 7-10 days and is used every day, multiple times per day
- The fridge is opened 23 times DAILY and the FIRST place to go when deciding what to make at meal or snack time
- Reach the TEEN/TWEEN demographic, as 61% consume Milk daily and 98% pour their own milk
- Leverage the high day-part usage of milk: 89% at Breakfast, 44% at lunch, 65% at dinner
- Get on the LIST! 93% of Shoppers are using LISTS. WHILE making their lists, 85% check the fridge and 96% check the MILK
Source: Qualtrics Custom Research Households, who drink milk, primary grocery shoppers in HH with kids.
A MINI Billboard,
Influencing an In-Store Purchase and Reinforcing In-Home Consumption.
Reaching multiple family members, encouraging additional usage
Milk Usage
Leverage the High Day-Part Usage of Milk
Milk is used multiple times throughout the day:
- 24% before breakfast
- 89% at breakfast
- 22% after breakfast
- 44% at lunch
- 29% after lunch
- 65% at dinner
- 38% before bed
Source: Qualtrics Custom Research Households, who drink milk, primary grocery shoppers in HH with kids.
Teenage Demographic
Significant Opportunity to Reach the Teenage Demographic
- Sample was 50% male, 50% female
- 37% age 13-15, 63% age 16+
- 91% eat breakfast at home
- Gallon milk is prevalent
- 61% have only gallon milk in the HH
- 33% have gallons and ½ gallons
- 6% have only ½ gallons
- Milk is consumed frequently
- 61% daily
- 27% 2-3 times per week
- 98% pour their own milk
- 31% leave milk out on the breakfast table or kitchen cabinet
- 45% recall seeing advertising on their milk container
Teenage Demographic
Significant Opportunity to Reach the Teenage Demographic
- Sample: 50/50% Male/Female. Age 13-16+
- 91% eat breakfast at home
- Gallon milk is prevalent
- 61% have only gallon milk in the HH
- 33% have gallons and ½ gallons
- 6% have only ½ gallons
- Milk is consumed frequently
- 61% daily
- 27% 2-3 times per week
- 98% pour their own milk
- 31% leave milk out on the breakfast table or kitchen cabinet
- 45% recall seeing advertising on their milk container
Source: Qualtrics Custom Research Households, who drink milk, primary grocery shoppers in HH with kids.
Habits
Milk Consumer Habits
Households With Children Are Making Greater Contributions to Total CPG Sales Growth, 36% of Total Sales and 41% of Industry Growth
- 92% of Households with TEENS purchase fresh Milk*
Source: Qualtrics Custom Research, who drink milk, primary grocery shoppers in HH with kids.
- Children emerge as key influencers over parents' purchase decisions: Nine out of 10 parents said they buy a new food or beverage that their children ask**
- Households with children are making greater contributions to total CPG sales growth - 36% of total sales in April 2020***
Sources: *2018 Doublebase GfK MRI; **food business news- millennial parents driving change in children’s beverage market, Donna Berry 5.15.19; ***April 24 2020 IRI Weekly Surveys
