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Drive In-Store Sales & Reinforce
In-home consumption
Drive In-Store Sales & Reinforce
In-home consumption
KRG Marketing specializes in turnkey, on-pack advertising and promotions that drive in-store purchases and reinforce in-home consumption via high penetration, high-velocity perimeter items like Milk, Eggs, Potatoes, Apples, Fresh Meats, and other items.
What we do
We specialize in providing brands turnkey, on-pack advertising and promotions on high penetration, high velocity, perimeter items in the Dairy, Produce and Fresh Meat sections of the store.
Influence
We motivate shoppers to act.
Influence
We motivate, intercept, direct and encourage shoppers to buy now…and later
Reinforce
We have staying power.
Reinforce
Your Ad/IRC lives in the home, reinforcing usage and consumption.
Accelerate
Increase the rate of consumption.
Accelerate
Your ad lives in the home reinforcing usage, which accelerates the repurchase.
Influence
We motivate shoppers to act.
Influence
We motivate, intercept, direct and encourage shoppers to buy now…and later
Reinforce
We have staying power.
Reinforce
Your Ad/IRC lives in the home, reinforcing usage and consumption.
Accelerate
Increase the rate of consumption.
Accelerate
Your ad lives in the home reinforcing usage, which accelerates the repurchase.
REINFORCE CONSUMPTION
Quality Engagements & Impressions
With one Ad placement, brands have the opportunity to influence in-store purchases AND reinforce in-home consumption. This results in millions of quality engagements and impressions among all family members.
CLIENT CENTRIC
Our best ideas come from our client and partner needs. Challenge us!
Testimonials
Curious about what people say about us & our services?
MILK MEDIA CASE STUDY
We used the Milk Media as a pantry de-load strategy
A shelf-stable, meal solution, established brand knew that on average, in households with kids, there were 9 cans of their product stocked in the pantry. With an objective to drive “Pantry De-Load”, the brand was looking to reach mom in the kitchen with a usage reminder message.
- Among households that were exposed to the Milk Ad, Brand A volume sales increased by 10.3% between test vs. control
- Of the lift, among households that were exposed to the Milk Ad, more than 60% of the lift was driven by an increased frequency of purchase with the balance coming from new/lapsed buyers
With one ad placement, you can reach consumers In-Store and In-Home.
Let's discuss now
Get in touch with us
We respond within 24 hours
We answer all email and requests as they come in.
