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IRC Networks
Unique Coupon Networks
Opportunity to drive instant coupon redemption and deliver recipe/meal solution ideas
Coupons are delivered
on high penetration, perishable and perimeter items, which allows for maximum brand exposure and impact.- IRC Networks include: Eggs, Potatoes, Apples, Celery, Fresh Meats
- Plus, additional produce opportunities in the works!
Our Egg network
Egg IRC Network
Egg IRC with recipe/ad leave-behind is front and center, grabbing your attention
- 85% of shoppers buy from dairy on every shopping trip*
- Egg Cartons sit on top of the cart to prevent damage, creating opportunity for message delivery and instant coupon redemption
- The front panel IRC delivers strong in-store impact and the recipe/ad leave-behind has staying power in-home, reinforcing consumption
Source: Qualtrics Custom Research, 2012, n= 1,137 primary grocery shoppers in HH with kids
KRG Marketing Fresh Apple Network
Produce IRC Networks
- Current Produce Networks: Apples, Celery, Potatoes (Cherries, Pears and more coming soon!)
- 90% of shoppers visit the produce section on every shopping trip*
- The produce section is usually the FIRST stop in a grocery store
- A shoppers produce selection process allows for increased visibility of your IRC, increasing awareness and driving the unplanned purchase
- Repurchase opportunity: At home, 78% of shoppers check fresh produce while making their shopping list.
*Source: Qualtrics Custom Research, 2012, n= 1,137 primary grocery shoppers in HH with kids
Apples
IRC Coupon with ad leave-behind is applied to branded bags of apples with distribution across select retailers where our partners have distribution
Campaign
Potato Network
- Tear-off coupon label (2-3/4” x 2-3/4”) applied on KwikLok bag closures
- Guaranteed In-Plant application
- Artwork lead time - 8 Weeks
Our produce network
Delivers impactful IRCs
- 90% of shoppers visit produce
- It is typically the first stop in the grocery store
- A shopper’s in-store selection process allows the opportunity to deliver your message or to drive instant coupon redemption
- At home, 78% of shoppers check fresh produce while making their shopping list
Potatoes
IRC coupon delivered via bags of potatoes. The coupon is attached to the plastic bag tag, disruptive and easily torn off for immediate coupon redemption
Fresh Meat Network
Ground Beef, Chicken, Pork, Steak, Bacon, Ground and Whole Turkeys
Ground Beef
Specific Private Label Retailers
Chicken
Specific Private Label Retailers
Pork
Specific Private Label Retailers
steak
Specific Private Label Retailers
Bacon
Branded Partner, No Retailer Segmentation
Ground Turkey
Branded Partner, No Retailer Segmentation
Whole Turkeys
Branded Partner, No Retailer Segmentation
Fresh Meat Network
Fresh Meat IRC Network Options
- Current Fresh Meat options include: Ground Beef & Turkey, Steaks, Pork, Chicken and Fresh Whole Turkey on branded and/or private label meats
- IRC is applied directly onto packages via packer or store meat department. IRC format varies by retailer.
- All IRCs have peel off coupon for the immediate and unplanned purchase AND a recipe or ad leave-behind to reinforce in-home usage and consumption.
- Ground Beef - Specific Private Label Retailers
- Chicken - Specific Private Label Retailers
- Pork - Specific Private Label Retailers
- Steak - Specific Private Label Retailers
- Ground Turkey - Branded Partner, No Retailer Segmentation
- Whole Turkeys - Branded Partner, No Retailer Segmentation
CHECK IN FOR THE LATEST AND GREATEST IRC NETWORKS
We are always exploring and building NEW networks, BUT our greatest networks come from our client’s needs.
Contact us to brainstorm your specific needs…We just might have one in the works or build it just for you!
We are always exploring and building NEW networks, BUT the our greatest networks come from our client’s needs – Contact us to brainstorm your specific needs…We just might have one in the works or build it just for you!
